UAE to develop new national brand logo

UAE has launched a national project to design its brand logo.

Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, and Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi initiated the nation-wide project to share the country’s story worldwide.

Sheikh Mohammed bin Rashid invited 49 Emirati artists, including seven per emirate, to take part in creating the UAE nation brand logo that would reflect the country’s success as well as its historical and cultural heritage.

We will form a team of 49 Emirati artists, seven from each emirate, to design the UAE's new nation brand logo, before the end of this year, to share our story with the world. A new identity to mark the beginning of a new decade. pic.twitter.com/j976x9cCra

— HH Sheikh Mohammed (@HHShkMohd) November 2, 2019

“We seek to consolidate our country’s beautiful image in the global consciousness,” he said. “Developing our nation brand is a new step in the journey of establishing the UAE’s presence in the world.”

The artists and innovators include painters, sculptors, calligraphers, authors, researchers and graphic designers. They will convene to brainstorm innovative logos that will reflect UAE’s success story of consistent development, a statement said.

“The UAE presents an innovative success story and an inspiring transformational journey that transcends geographical boundaries,” said Sheikh Mohamed bin Zayed.

“Developing a brand image that represents the UAE’s values will help strengthen and expand our diverse national initiatives for the benefit and happiness of people. The UAE is at the heart of a global economic, social and cultural development. The nation brand will deepen the country’s impact and soft power across the world,” he added.

A few key elements that will form the UAE’s unique brand entail its value system, tolerance and openness, credibility and leadership values, the statement said.

Singapore’s Passion Made Possible initiative, Australia’s kangaroo symbol, Canada’s maple leaf, New Zealand’s silver fern and the United Kingdom’s Great Britain initiative are a few campaigns that have helped foster the global images of their countries, it added.