Dubai Mall launches virtual store on noon’s online portal

The Dubai Mall announced the launch of its virtual store on UAE’s shopping site noon.com.

This alliance will enable The Dubai Mall to serve its customers from the comfort of their homes, whilst supporting the UAE’s ‘#StayHome’ directive.

Deliveries will be fulfilled by noon.com across the UAE including next-day delivery on selected orders.

The Dubai Mall virtual store on noon.com will leverage the strengths of both entities to deliver a safe store-to-door shopping experience.

Customers can shop over 24 leading brands with new brands expected to be added.

All stores and services within The Dubai Mall – including essential such as supermarkets and pharmacies – are encouraged to sign up, with on-boarding help and support available throughout the registration process.

“Serving our customers within the context of the current situation is a challenge we set out to overcome. Our agile teams adapted quickly, anticipating and responding to the needs of residents across the country while abiding by the government mandate to stay home,” said Mohamed Alabbar, chairman of Emaar and founder of noon.

“I’m proud of this collaboration and believe that The Dubai Mall shopping experience on noon.com, is a testament to the power of digital transformation across our ecosystem.”

Noon.com recently implemented a number of contactless and cashless payment options for customers, in the wake of the global Covid-19 pandemic.