Publicis Sapient announces acquisition of Changi Consulting

Publicis Sapient, a digital business transformation company, has announced the acquisition of Changi Consulting, a cloud solutions company and a top five Salesforce partner in the MENA region.

Based in Dubai, Changi Consulting was founded in 2010. The company has represented Salesforce in the UAE over the last twelve years.

Changi Consulting builds and delivers cloud-based solutions focused on helping businesses accelerate, automate and optimise their operations. Over 120 clients across retail, consumer goods, automotive, health, telecommunications and financial services, including STC Bahrain and Alyasra Foods in Kuwait, use Changi’s services. The company has successfully delivered more than 400 projects across the GCC and wider MENA region.

“Changi is a strategic acquisition for Publicis Sapient. It serves as a foundation for our strong growth in the MENA region and further expansion of our Salesforce partnership globally. Not only does Changi have a stellar reputation within the Salesforce ecosystem, it is also recognised for its ability to take on complex international projects, which adds continued strength to our global distributed delivery model,” said Publicis Sapient CEO Nigel Vaz.

“At Changi, trust, passion, innovation and a relentless focus on customers power our ability to offer cloud-based solutions that help streamline our clients’ growth and deliver the best customer experiences,” said Ghassan Chkaiban, founder and managing director at Changi Consulting. “Changi and Publicis Sapient each have more than a decade of partnership with Salesforce, well-aligned expertise across diverse industries and a shared commitment to serving as the digital business transformation partner of choice for some of the world’s top brands. The strategic alignment of both teams adds exponential value to our customers. We’re excited to drive even more customer impact together.”

The transaction remains subject to customary approvals by the relevant competition authority.

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