Tabby, Paymob collaborate to boost growth among retailers in Egypt

Tabby, the regional payments and shopping app, and Paymob, the omni-channel payments facilitator, have partnered to create a buy-now-pay-later (BNPL) solution for both in-store and online retailers.

The partnership will bolster growth for retailers in Egypt by enabling businesses across Paymob’s network to benefit from Tabby’s “split into four” interest and fee-free payment solution via Paymob’s gateway.

Ahmed Khalil, Tabby Egypt’s GM, said: “Today there is a strong demand for greater financial freedom and flexibility to enable consumers to make their purchases. Retailers need the technology infrastructure that allows them to plug and play solutions that offer financial freedom instantly at checkout, without interest or fees. Partnering with Paymob allows our technology to be instantly accessible to their network of over 120,000 retailers in Egypt.”

Paymob’s executive vice president for Global Business Development, Omar El-Gammal, said: “The variety of innovative, customer-centric digital payment methods in the MENA region is skyrocketing. Paymob is leading the way in empowering merchants in the digital economy by giving them access to the most innovative payment methods available.

“Our partnership with Tabby is key because it encompasses both physical, in-store and online, e-commerce payments solutions, to provide a better checkout experience, increased conversions and an expanded client base for merchants in Egypt.”

Tabby said it has helped thousands of merchants across Egypt, the UAE and Saudi Arabia increase their average order value (AOV) by 33 per cent on average, their overall conversion rate by more than 18 per cent and an over per cent increase in the number of returning customers.

Read: UAE’s buy-now-pay later platform Tabby expands to Egypt

Founded in Egypt in 2015, Paymob’s omnichannel payments infrastructure enables over thirty online and in-store payment methods via its gateway, point of sale (POS), and Paymob app products.

In recent news, GrubTech and Paymob signed a partnership agreement that will pave the way for restaurants, cafes and cloud kitchens in Egypt to modernise their operations and efficiently manage their payment systems.

Read: GrubTech and Paymob partner to modernise Egypt’s F&B payment ecosystem