Hoko Agency, Alfa Romeo F1 Team Stake form new partnership

Hoko Agency Middle East, an event creator in the sport, entertainment, blockchain and technology industries, has announced a new partnership deal with Alfa Romeo F1 Team Stake, which will see the agency represent the Formula 1 team as one of its sponsorship agencies.

As a global entity with strong ties to the UAE in particular, Hoko Agency will represent Alfa Romeo F1 Team Stake across the world, with a particular focus on the Middle East and Saudi Arabia.

The collaboration extends Hoko Agency’s existing relationships with the world of Formula 1 – the agency’s portfolio includes multiple deals with teams and individual drivers within the sport. Working with Alfa Romeo F1 Team Stake brings a new level of depth to Hoko Agency’s strong sporting associations.

To further support the partnership, the agency has also announced that it will open a new office in Saudi Arabia’s capital city, Riyadh. The latest office joins the agency’s global network, which includes offices in Dubai and Abu Dhabi in the UAE and Singapore.

Launching a Riyadh office will allow Hoko to further support the aims and goals of its agreements with Alfa Romeo F1 Team Stake, as well as strengthening the agency’s presence in the kingdom during an exciting time of growth and development across the country.

Bally Singh, founder and chairman of Hoko Agency, said: “We’re thrilled to welcome Alfa Romeo F1 Team Stake into our growing portfolio of partnerships. As a premier team in the sport of Formula1 and a keen pursuer of next generation engagement opportunities – such as the metaverse, Alfa Romeo F1 Team Stake represents an exciting opportunity to branch out and seek innovative collaborations that will establish solid connections for many years.”

Hoko Agency has built a solid network of partnerships that includes representation from across the range of sectors it focuses on – particularly in the fields of crypto, blockchain, and Web3. Amongst others, its partnerships include leaders such as cryptocurrency exchange OKX, MoneyGram International – a cross-border P2P payments and money transfer company, and Abu Dhabi Global Market, an international financial centre and free zone in the UAE’s capital.

Hoko Agency is committed to building bridges between industries such as entertainment and sports – including Formula 1. This crossover enables Hoko Agency’s partners to access and unlock new value, while discovering increasingly popular ways to keep fans and customers engaged across varied channels.

Over the past eight years, Hoko Agency has wowed audiences in the UAE with its luxury hospitality offerings during the Abu Dhabi Race Weekend, held each year to coincide with the Abu Dhabi Grand Prix. Hoko Agency’s presence during the Race Weekend has grown consistently over the years, becoming an increasingly compelling proposition for premium guests and international celebrities alike.

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