Home Industry Hospitality Ajman Luxury Resort To Open February 1 Starwood will seek to attract well-heeled leisure guests to the less-developed emirate by Dominic Ellis January 13, 2014 Starwood Hotels & Resorts has confirmed that Ajman Saray, a resort that will join its Luxury Collection, will open February 1. HH Sheikh Ammar bin Humaid Al Nuaimi, crown prince and chairman of the Executive Council of Ajman, said the opening of the UAE’s first beachfront Luxury Collection hotel is a welcome addition to the emirate. “We feel that Starwood embraces and shares our vision of positioning Ajman as a distinguished destination for Arabian hospitality and exceptional service while remaining respectful of our rich heritage and natural beauty,” he said. “By attracting affluent international travellers, we expect Ajman Saray to set the benchmark for luxury hospitality in the region and to also contribute positively to the GDP and economic health of Ajman as a whole.” It marks the US hospitality giant’s first property in Ajman and could be a shrewd move as it enters a relatively less developed market, one that’s distinct from fiercely competitive Dubai and Abu Dhabi where Starwood already operates a plethora of brands. Ajman Saray becomes the third Luxury Collection property in the UAE, complementing Grosvenor House and Al Maha Desert Resort & Spa. Opening rates are from Dhs1,050 a night. 0 Comments