ATM 2022: Dubai’s Emirates signs MoC with Malaysia Tourism Board

Dubai carrier Emirates has signed a Memorandum of Collaboration (MoC) with the Malaysia Tourism Board.

The agreement signed at the Arabian Travel Market 2022 was to promote tourism and develop traffic into Malaysia from key markets across the airline’s network.

We’ve partnered with @TourismMalaysia at @ATMDubai to promote tourism into Malaysia from across our network. https://t.co/0Lyndh6l5s pic.twitter.com/syEdHSaxuy

— Emirates Airline (@emirates) May 10, 2022

Under the agreement, the carrier will develop initiatives to boost tourism to the Southeast Asian country, promoting it across its network of over 130 destinations.

The airline will also explore collaboration opportunities via organising familiarisation trips with tourism and media profiles to the market, a statement said.

Adnan Kazim, Emirates’ chief commercial officer, said: “Ever since our first flight to Malaysia in 1996, Emirates has remained committed to the market – not only in terms of providing good service to our customers, but also growing the market’s potential through partnerships and other initiatives with Malaysian travel industry stakeholders. We are pleased to be signing this MoC with Malaysia Tourism Board today, which builds on the successful relationship we have with Malaysia, and underscores its significance as a key market in Emirates’ global network.”

Nancy Shukri, Minister of Tourism, Arts and Culture said: “This collaboration will give further boost to the tourism industry and strengthen economic ties between Malaysia and the United Arab Emirates. We hope Emirates will continue to work together with Tourism Malaysia to promote Malaysia as a unique travel destination, by highlighting different cities such as Kota Kinabalu and Penang. This collaboration also aims to attract international tourists from other markets such as Europe, America and Africa via Emirates airlines network”.

In 2016, Emirates signed a codeshare agreement with Malaysian Airlines, offering customers connections and more choice, as well as frequent flyer benefits and travel experience across the globe.

The Dubai-based airline resumed passenger flights to Malaysia in June 2020 with reduced capacity. It gradually increased passenger services to the current 11 weekly flights between Dubai and Kuala Lumpur.