AZADEA Group expands footprint with 23 new stores in Abu Dhabi

AZADEA Group, a leading lifestyle retailer, has announced the opening of 23 new stores in Abu Dhabi’s Reem Mall as part of its strategy to continue expanding in the region.

The massive expansion will give visitors to the newest entertainment, dining and shopping destination in Abu Dhabi a wider selection of top brands to pick from – including 10 franchises debuting in the emirate for the first time.

The group said Calzedonia, Deichmann, Flying Tiger Copenhagen and Intimissimi all opened their first Abu Dhabi stores late last month as part of its expansion strategy while Mood, Reserved, Salsa and Tezenis will each open debut units imminently.

New Shanghai and The Butcher Shop & Grill will also soon be introduced to Abu Dhabi consumers for the first time with debut restaurants. Among the other brands that have either recently opened or are set to open in the coming weeks are: Bershka, Boggi Milano, Decathlon, Eataly, KIKO Milano, Mango, Massimo Dutti, PAUL, Pull&Bear, Oysho, Sunglass Hut, Urban Outfitters, and Virgin Megastore.

“This new major development in Abu Dhabi represents a key milestone in our expansion strategy in the emirate,” said Walid Chahine, chief operating officer of AZADEA Group.

“We exist to provide our customers with an entertaining and exciting way of life and are undergoing a promising growth phase in the region. Abu Dhabi continues to maintain its position as a leading destination for shopping and attractions with the launch of differentiated projects such as Reem Mall that provide residents and tourists with several leisure, entertainment, and retail options,” he added.

The new brands make up a total footprint of 12,800 sqm and support Reem Mall’s unique, all-in-one retail and dining experience – in keeping with AZADEA’s commitment to providing an unmatched shopping experience.

This new collection of popular brands is expected to further cement Reem Mall’s reputation as one of the city’s leading leisure destinations and is a perfect fit for its wider surroundings, taking customer choice to a whole new level.

“We are thrilled to witness the growing presence of our tenants as they open their stores and restaurants at Reem Mall. We are delighted to have AZADEA – one of the region’s leading retail and leisure groups with a prominent presence in the development – on board,” said Steve Bunce, chief operating officer of Reem Mall.

AZADEA Group at a glance

Founded in 1978, AZADEA Group is a premier lifestyle retail company with operations across the Middle East and Africa. The group has developed a substantial network of more than 700 retail stores representing 37 leading international brand names in fashion and accessories, food and beverage, home furnishings, sporting goods, multimedia and beauty and cosmetics.

With over 12,900 employees, AZADEA operates across 13 countries, including Algeria, Bahrain, Cyprus, Egypt, Ghana, Jordan, Kenya, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar and UAE.