BMW Middle East to organise esports training sessions throughout September

BMW Group Middle East is hosting a new gaming-focused series called LVL Up Academy throughout September.

The series provides esports enthusiasts and casual gamers an opportunity to learn different aspects of gaming from professionals in a private one-on-one setting.

Comprising of a total of six episodes, each session will be moderated by Ghazi Beydoun, an anchor at Gamers Hub Middle East.

Episodes in the BMW LVL Up Academy will feature a guest who will have access to professional esports players, coaches and streamers. The guest will not only be able to hone their gaming skills but also understand how the gaming ecosystem operates.

The first four segments of the academy features top esports talent. Session 1 focused on Tekken 7 with Sayed Hashem aka Tekken Master representing Nasr eSports.

In the next session, Muhannad Bhaarith of Team 01 esports, aka BeCanBauer took the lead to reveal more about his blistering performances in Overwatch.

In the upcoming series, on Dota 2, Mohammad Amoush, aka Afromoush, will be the trainer from Team Jordan. The last game-focused academy session will feature League of Legends hosted by Mishal Khaled Al Barrak, Captain of eGz eSports, Nexus 2019 Champion and GSA 2018 Champion.

According to a press statement from BMW, 27 per cent of the audience within the 24-35 age bracket in the MENA region watch live broadcasts, while 11 per cent of them are active streamers themselves.

However, as the topic is deemed complicated to many, the academy will showcase its accessibility, alongside tips and tricks throughout Session 5.

Session 6 will be hosted by Ibrahim Al Tamimi of Power eSports, one of the leading team managers in the region, who will share key advice on the steps that go into selecting a player and the best ways to be scouted.

“In line with the BMW brand’s major expansion and involvement in computer, online and simulation gaming, BMW Group Middle East has been significantly developing. Earlier this year the automotive brand launched the Battle of The Gamers eSports tournament and a Summer Festival featuring Fortnite, the first of its kind across the BMW Group worldwide,” said Lars Nielsen, sales and marketing director of BMW Group Middle East.

“The LVL Up Academy not only reinforces BMW Middle East’s commitment into furthering eSports talent in the region, yet it shows how we are trying to bring joy to consumers during these uncertain times by facilitating memorable and one-of-a-kind experiences.”

The Middle East has a gaming community estimated to be 377 million strong – and reported to be growing at an exponential rate of 25 per cent year-on-year.