Breitling Launches New Luxury Watch On-Board Emirates A380

Luxury Swiss watchmaker Breitling unveiled its new Chronomat Airborne watch on-board an Emirates A380, in the world’s first ever live-launch event held in the jumbo jet.

The event took place 35,000 feet above the earth in the business lounge of the A380, during a flight between the UAE and Switzerland on September 1.

It marked the 30th anniversary of the brand’s flagship Chronomat model, also dubbed ‘the pilot’s chronograph’, a statement said.

Aed Adwan, Breitling Middle East, said: “Breitling and aviation adventure goes hand in hand. This unique launch event ensures that we are continuing this tradition, and it is appropriate that we are doing this in the Middle East, a region that boasts some of the world’s finest airlines.”

The Breitling Chronomat’s features, such as a sturdy case, the profile of the lugs, the readability of the dial and the ergonomic shape of the pushpieces and crown, have all been designed specifically for aviation professionals, the watchmaker said.

The new Chronomat Airborne features a satin-brushed rotating bezel equipped with four raised rider tabs serving to count off flight times.

The steel case – water-resistant to 500m – is available in two 41 and 44 mm sizes, while the dial comes in either black with silver-toned counters, or silver-toned with black counters.

The caseback is engraved with the inscription “Edition Spéciale 30e Anniversaire” (Special 30th Anniversary Edition) and the outline of an Aermacchi, one of the 10 planes flown by the Italian flight squadron.

It is fitted with a sturdy strap in black military-type fabric, secured by a folding clasp and includes a Breitling Caliber 01 self-winding high-performance movement.

The new watch is now available across 13 countries, including in nine Breitling boutiques in the UAE, Saudi Arabia, Bahrain, Qatar, Kuwait, Iraq and Jordan.