Club Lab Golf launches in the Middle East with Dubai studio

Club Lab Golf has launched as the Middle East’s first elite coaching and club-building studio, bringing together a combination of the latest fitting technology, indoor launch monitors and experienced PGA professionals to help UAE golf players and enthusiasts.

The company’s studio, which is located in Dubai’s Jumeirah Lake Towers neighbourhood, delivers an unmatched experience bringing together fitting, building, coaching and retail, to elevate the culture and understanding of golf in the UAE.

The bespoke studio is equipped with the latest cutting-edge sports technology and the venue includes two practice bays with large launch monitors and real feel mats to power the studio.

“Our state-of-the-art facility is designed to help golfers of all skill levels improve their game, and I’m certain that it will become a hub for the growing golf community here in the Middle East,” Rohan Mehta, Club Lab Golf co-founder said adding that the company’s expertise coupled with the high investment in technology will give the community the ‘real’ golfing experience of a driving range course.

A range of clubs marks the wall on the side, complemented by the retail section where golfers can browse through the latest sports apparel and accessories. By offering a one-stop shop for all golfing needs, Club Lab Golf is set to become the ultimate destination for enthusiasts of the sport, beginners and professionals alike to come and try their swing at the studio.

The studio’s stand-out feature is the concept’s in-house Lab.

Club Lab Golf’s unique approach

Club Lab Golf is a brainchild of co-founders Reg van Rooven, a PGA professional and Mehta, a UAE-based second-generation seasoned entrepreneur. Co-founder Reg van Rooven, with his background as a PGA professional, leads the studio from an operations perspective and has joined hands with Mehta to present an A-Z solution for golf in the UAE under Club Lab Golf.

“Our unique process ensures that each customer receives customized training and uses golf clubs that meet their distinct playing style, goals, and preferences. Our doors are open to anyone interested in golf, be it professional golfers, beginners, or even average players, as we are confident that we can help anyone and everyone significantly improve their game,” said van Rooven.

Together, the duo are set to reimagine the perception of golf in the UAE through a focus on elite coaching, expert fitting and club building supported by state-of-the-art technology and a highly personalised approach.

Club Lab Golf’s training module is unlike any other traditional setup followed at a regular driving range. Led by PGA professional Marno Vorster who is the head of Instruction and Coach at Club Lab Golf, anyone who signs up for a training session will receive a personalised one-on-one experience with the use of the studio’s cutting-edge software cum app program, Swing Catalyst.

With the ability to record every lesson and track one’s progress over time, Club Lab Golf is an up-and-coming trendsetter in the region’s growing golf scene. Customers can access their live-recorded lessons and feedback from Marno any time of the day by simply accessing their emails or the supporting app, Swing Catalyst.

Such exclusive one-on-one sessions are widely distinct from an outdoor golfing course where a video analysis of the before and after is seldom shared. Pricing for sessions starts from Dhs575, with multiple value-added services available for those committing to a longer plan.