Cobone Rebrands Its Travel Arm As Triperna

Tiger Global Management, a majority stakeholder in Dubai’s daily deals site Cobone, has announced that the company’s travel arm will be rebranded as Triperna.

The new website will focus on providing customers with a single source of affordable holiday packages, the company said.

“The travel market in the Middle East and North Africa is estimated to be at $35 billion with the UAE and Saudi Arabia being the key growth markets in the region,” said Paul Kenny, co-founder and CEO of Triperna and Cobone.

“As the e-commerce market in the region matures, we foresee the future of travel industry to be online.”

Triperna will offer features such as instant confirmation along with online and offline payment options.

“The success of Cobone Destinations inspired us to establish Triperna,” said Kenny.

“The new site combines our experience and expertise in e-commerce with our passion for travel,” he added.

Established in 2011, Cobone Destinations has steadily grown to represent a large portion of the daily deals website’s business in the region.

The online travel industry has picked up pace in the Gulf in the last few years with increased use of smartphones and tablets when planning a trip.

According to a Google survey, the internet was named the number one source for trip planning in the UAE and Saudi Arabia for both business and leisure.

Additionally, 69 per cent of travellers have used smartphones and tablets when planning a trip, the survey found.