Continent Worldwide Hotels unveils Saudi Arabia expansion plans

Image: Continent Hotels

Continent Worldwide Hotels has announced the signing of two hotels in Madina and Dammam.

These strategic developments mark a milestone for the brand as it expands its footprint in the MENA region. The hotel group has eight hotels in the pipeline for cities across Saudi Arabia.

Continent hotels in Madina and Dammam

Continent Worldwide Hotels said it was bringing two distinct properties – the Continent Areola Hotel and the Continent Rose Hotel, that will raise the hospitality experience to Madina. The Continent Areola Hotel is a 4-star establishment with 216 rooms, buffet restaurant, fine dining restaurant and a meeting room.

The Continent Rose Hotel is comprised of 286 rooms, a restaurant, and a meeting room.

Additionally, Continent Al Khobar is a mix use project in the Dammam District, consisting of 42 luxury rooms and suites, an all-day dining area, a coffee shop, a spa and health club.

The Continent properties in Madina will see the execution of contracts in the first quarter of 2024 and the fourth quarter of 2025, respectively. The Continent Al Khobar Dammam is scheduled to open fourth quarter of this year.

Jamal Hamed, CEO of Continent Hotels Gulf Region, said, “We are thrilled to leave our mark on Madina’s hospitality landscape. These properties are strategically located in the heart of Madina, just a few meters away from Al Haram.”

Expanding Footprints, Enhancing Experiences

With the recent signings of Continent Areola Hotel and Continent Rose Hotel in Madina, Continent Worldwide Hotels is expanding its presence in Saudi Arabia. Continent Worldwide Hotels said in its release that it aims to redefine affordable luxury and guest experiences throughout the region.

Founded in 2003, Continent Worldwide Hotels is a privately owned hospitality management, franchiser and hotel development company with its headquarters in Istanbul, Turkey. The brand encompasses nine hotel franchise brands.

Continent Worldwide Hotels operates and franchises hotels globally with the partnership of regional representative companies, third party management companies and Master License holder hotel management companies.

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