Dubai Airport Freezone to enter metaverse with launch of METADAFZ at Gitex Global

Dubai Airport Freezone (DAFZ) is set to step into the metaverse with the launch of METADAFZ at Gitex Global 2022, taking place from October 10-14 at the Dubai World Trade Centre.

The initiative aims to attract foreign direct investment and businesses to the free zone by showcasing DAFZ’s offerings, products and solutions.

METADAFZ will enable clients from across the globe to conduct meetings via a virtual platform, offering a “unique and semi-realistic” experience regardless of the physical location, according to the Dubai Media Office.

The innovative initiative offers an alternative to the traditional way of conducting business activities and empowers company representatives to discuss future work prospects and how to launch businesses and projects in Dubai.

Amna Lootah, director-general of Dubai Airport Free Zone (DAFZ), said, “Since its establishment more than 26 years ago, DAFZ has succeeded in consolidating its position as a leading and innovative free zone, providing its clients with access to the most up-to-date technology and initiatives. This initiative, which bridges the gap between the physical and virtual world, will contribute to the digitisation of businesses in the free zone and support global businesses to establish themselves in the emirate, via a smooth experience. This will place DAFZ at the heart of the technological revolution and enhances our presence as a regional and global destination for attracting direct foreign investments and as an integrated business incubator operating according to the highest, standards. The launch represents a significant step forward toward defining DAFZ’s technological and innovative identity in the digital world.”

Bader Buhannad, chief corporate support officer at Dubai Integrated Economic Zone (DIEZ) said, “METADAFZ will provide an innovative, and world-class experience that will take the free zone’s offerings to the next level. The metaverse experience is set to attract new clients and foreign businesses, in addition to creating new investment opportunities and enhancing the business framework.”

Through this launch, DAFZ aims to create investment opportunities and new possibilities for cross-border customers through technological solutions and futuristic tools.