Dubai-based Gloria Hotel to rebrand to Two Seasons

Dubai-based Gloria Hotel has been rebranded as Two Seasons Hotel and Apartments, its developer Al Ghaith Holdings has confirmed.

The rebrand will become effective from January 2019.

The move was a “mutual decision reached amicably” between Al Ghaith Holdings and Gloria Hotel Management, a statement said.

Located directly opposite to Dubai Internet City metro station, the Two Seasons Hotel and Apartments features 1010 rooms and suites.

The entire property has undergone refurbishments including the lobby and the rooms, to improve the product standards, the statement added.

The new brand will remain an alcohol-free property but will have the ‘BYO’ (bring your own bottle) system.

It will aim to cater to traveling executives, families, holidaymakers as well as long staying visitors.

“The creation of our home grown brand, and the upgrading of our current property will certainly enhance our guest interaction, by offering personalised service and quality standard to our customers”, said Freddy Farid, managing director of Two Seasons Hotel Management.

Looking ahead, the Two Seasons management company is planning to launch new hotels in Dubai and Morocco in the coming two years including hotel deluxe apartments, a beach resort and a lifestyle boutique hotel.