Dubai reveals dates for this year’s three-day ‘super sale’

The sixth edition of the three-day ‘Super Sale’ will be held from May 2-4 this year, it was announced on Sunday.

The event will see discounts ranging between 25 – 90 per cent offered on a range of items including fashion, beauty, gold and jewellery.

Organised by Dubai Festivals and Retail Establishment (DFRE), the event will see over 400 brands participating from over 1,500 outlets. Some of the brands include Zara, Tommy Hilfiger and Steve Madden, among others.

Mall operator Majid Al Futtaim has confirmed that Mall of the Emirates, City Centre Deira and City Centre Mirdif will participate in the sale.

Ahmed Al Khaja, CEO of DFRE said: “The 3 Day Super Sale is a very popular event in our retail calendar and we are excited for its sixth edition this May 2019.

“Our retail partners continue to provide incredible offers for Dubai’s residents and visitors alike. We encourage everyone to take advantage of the attractive sales and chances to win cash back during this limited time by visiting the city’s many malls and retail outlets this weekend.”

The event is part of Dubai’s annual retail calendar, which features a series of shopping festivals.

Dubai’s retail market is growing, with the sector projected to record average growth of 5.6 per cent over the 2018-2021 period, according to research from the Dubai Chamber of Commerce and Industry.

The value of retail sales is expected to reach $43.8bn by 2021.

Key factors expected to fuel retail sector growth include the rising number of tourists and high occupancy levels at major retail centres and shopping malls, in addition to high per capital income, strong international brand presence and a consumer base that likes to spend on retail, food and beverage and leisure activities, the report stated.