Dubai’s Dragon Mart launches e-commerce platform

The Dragon Mart shopping mall located in Dubai’s International City neighbourhood has announced the launch of a new e-commerce platform dragonmart.ae.

It is being touted as the region’s first platform dedicated to a single shopping mall with an onsite fulfilment centre.

Dragonmart.ae brings Dubai’s largest B2B and B2C wholesale marketplace online and is the result of a partnership between Nakheel Malls, the retail arm of master developer Nakheel, and logistics provider DP World, read a press statement from Dubai Media Office.

The e-commerce platform will connect Dragon Mart retailers to customers both within and outside the UAE.

.@dragonmart, the world’s largest trading hub for Chinese products outside mainland China, launches https://t.co/BD8d1rlcBV, the first platform in the region dedicated to a single shopping mall with an onsite fulfillment center.https://t.co/iM5Zi1SLNG pic.twitter.com/xplh6u9srx

— Dubai Media Office (@DXBMediaOffice) September 27, 2020

The move to introduce the online platform is expected to particularly benefit SMEs. Over 30 per cent of items purchased from Dragon Mart are directly linked to small and medium enterprises.

The online e-commerce platform features over 35,000 products across 11 high-level segments with a focus on popular categories like home, games and toys, electronics and fashion.

Delivered will be fulfilled within 48 hours and will utilise DP World ports and its logistics management expertise to do so.

“Dragon Mart’s expansion to an online platform firmly positions Nakheel Malls as an e-commerce disruptor and aligns with Dubai’s innovation agenda, at a time when digital transformation has accelerated at record speeds. The launch of Dragonmart.ae underscores our commitment to identify avenues to enhance ease of doing business across the retail industry, as well as drive the overall competitiveness and sustainable growth of Dubai. We are proud to join forces with DP World as an extension of our strong strategic partnership to launch Dragonmart.ae,” said Mohammed Ibrahim Al Shaibani, chairman of Nakheel.

Sultan Ahmed bin Sulayem, group chairman and CEO of DP World added: “The new platform, Dragonmart.ae, represents another major initiative to accelerate digital transformation and support government-led e-commerce initiatives. We regard the creation and utilisation of digital platforms such as Dragonmart.ae as a pre-requisite to meet the demands of 21st century e-commerce societies. Our vision revolves around providing intelligent logistics, reducing costs and creating value. The new platform will contribute towards realising that vision.”

Dragon Mart is reportedly among the world’s largest trading hubs for Chinese products outside of mainland China.