Dubai’s Emaar, Emirates NBD partner for new credit cards

Dubai bank Emirates NBD has partnered with Emaar to launch new credit cards incorporating the developer’s ‘U By Emaar’ loyalty programme.

The Emirates NBD U By Emaar Visa credit cards will allow users to earn and redeem points at 1,500 Emaar touchpoints across the hotels, restaurants and leisure assets of Emaar Hospitality Group and Emaar Entertainment as well as at Emaar Malls merchants, Dubai Opera and selective Emaar’s community shopping centres, a statement said.

The cards will be available in three variants: Infinite, Signature and Family.

The Infinite card will offer 15 Upoints per Dhs100 for all spends at any merchant and up to 75 Upoints per Dhs100 for spends in The Dubai Mall, Dubai Marina Mall, Address Hotels + Resorts, Rove Hotels, Reel Cinemas and Dubai Aquarium & Underwater Zoo. As an introductory offer, users will receive up to 25,000 Upoints of Dhs2,500 value on applying for the card.

All cardholders will also receive a ‘Buy one Get one Free’ offer at Reel Cinemas, discounts ranging from 20 per cent to 30 per cent on dining at Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels, and a 30 per cent discount at KidZania, Dubai Aquarium & Underwater Zoo, VR Park and Dubai Ice Rink.

Additional benefits (for Infinite/and or Signature card holders) include access to over 850 airport lounges worldwide, complimentary local concierge services and airport transfers in the UAE, complimentary rounds of golf, and free multi-trip travel insurance.

Mohamed Alabbar, chairman of Emaar Properties, said: “U By Emaar has evolved into one of the most definitive and distinctively rewarding programmes, that is easy to use and redeem. Since its inception, several exceptional experiences have been added. The partnership with Emirates NBD will add to the lifestyle experiences assured by U By Emaar for card members.”

U By Emaar, launched by the company in 2016, offers a basic earning system, with redemption through Upoints or Upoints and cash. Members earn 1 Upoint when spending Dhs1 (for Rove Hotels, it’s 1 Upoint on a spend of Dhs2) and can redeem Dhs1 for every 10 Upoints. The programme has nearly half a million members at present, according to officials.