Dubai’s Souq.com makes Amazon global products available to customers

Dubai-based online retailer Souq.com has announced that a million Amazon products from the United States are now available on its platform.

The move follows Amazon’s acquisition of Souq earlier this year for an estimated $650m.

Read: Amazon completes acquisition of Dubai’s Souq.com

Souq said one million Amazon global store products would be offered to UAE customers on its app and website including apparel, handbags, shoes, watches, kitchen, home goods.

Prices at checkout will include import fee deposits and delivery will take two-to-five business days for priority and six-to-10 business days for expedited.

Returns will be available for 30 days in most cases.

“When we acquired Souq.com, our goal was to provide the best possible service for millions of customers in the Middle East by supporting them with Amazon technology and global resources. Amazon Global Store is the first step of many in doing so, and represents Amazon’s confidence in the region and that our continued investment will provide customers with more of what they want,” said Samir Kumar, Amazon vice president of international retail.

The new product range comes following the launch of rival Noon.com in the UAE, a $1bn platform backed by Dubai billionaire Mohamed Alabbar and Saudi Arabia’s Public Investment Fund. The platform also went live on Tuesday in Saudi Arabia as competition between the two heats up.

Souq CEO Ronaldo Mouchawar told Gulf Business last month that the company was using Amazon’s cloud technology and fulfilment network as part of its offering.

However, he stressed the company is not for now seeking expansion outside of its current Gulf Cooperation Council and Egypt footprint due to untapped potential in the region.

Read: Dubai’s Souq.com says no expansion planned for now due to “untapped” potential