Emaar Launches BLVD Crescent, New Project In Downtown Dubai

Dubai’s Emaar Properties has announced the launch of another new project, BLVD Crescent, a residential development in Downtown Dubai. The project features two towers of 39 and 21 storeys, connected by a podium, and includes over 300 luxury residential units.

The development will feature landscaped parks, open green spaces, water features and a retail podium, Emaar said. Located close to the upcoming Opera District, BLVD Crescent will also offer residents views of Mohammed Bin Rashid Boulevard, Burj Khalifa and the Dubai Fountain.

Emaar will launch the project simultaneously in four cities – Dubai, Abu Dhabi, Almaty and Shanghai on March 22, with online registration beginning on March 19, a statement said.

The Dubai developer has already launched several new projects this year, including two phases of its residential complex Mulberry at Park Heights in Dubai Hills Estate – part of the mega Mohammed Bin Rashid City development.

Other recent projects unveiled include villa communities in Arabian Ranches and the first development for the upcoming Expo 2020 in Dubai.

The developer revealed that the total value of property sales in Dubai last year reached Dhs12 billion, nearly three times the amount in 2012.

Real estate developers across Dubai are taking advantage of the emirate’s booming property market and increased sales demand to announce new launches.

Developer Deyaar announced on Sunday that it sold out all the units in ‘The Atria’, a new project in Business Bay, within hours of opening sales last week.