Emaar Launches New Luxury Apartment Complex At Dubai Hills Estate

Emaar Properties announced that it has launched Mulberry at Park Heights, its first residential apartment complex in Dubai Hills Estate, in Mohammed Bin Rashid city.

The complex will feature 330 apartments and is in close proximity to an 18-hole championship golf course, the developer said.

Mulberry at Park Heights will also offer its residents facilities such as a tennis academy, an outdoor pool for adults and kids, jogging and bicycle tracks. Other lifestyle amenities in the development include a shopping mall, hotels, schools, a multipurpose hall, healthcare & fitness facilities with steam and sauna rooms, children’s play areas and family spaces.

“Mulberry at Park Heights offers a strong value proposition for long-term investors and end-users, offering them the opportunity to be part of the region’s largest real estate project,” said Arif Amiri, chief commercial officer, Emaar Properties.

Situated by the junction of Umm Al Suqeim road and al Khail road, Dubai Hills Estate residents will have access to Etihad Rail and the upcoming Dubai Metro Purple and Pink lines.

Emaar will launch sales for Mulberry at Park Heights simultaneously in Dubai, Abu Dhabi and London, with showcases in Riyadh and Kuwait.

Online registration for customers in Dubai and Abu Dhabi will commence on February 26 at 10am, the developer has said. Sales will be held on a first-come-first-served basis at the London launch and during the showcases in Riyadh and Kuwait

The sales event will be held on March 1 in Dubai at Emaar Pavilion in Downtown Dubai and Emaar Sales Centre, Al Nahda Tower in Abu Dhabi, both starting from 1pm.

“A remarkable urban development that complements Dubai’s infrastructure development in preparation for hosting the World Expo 2020, Dubai Hills Estate is designed to meet the emerging needs of the city,” said Ahmad Al Matrooshi, managing director, Emaar Properties

Emaar, which recently announced a new group CEO, is ramping up its offering as Dubai’s real estate market booms. The developer has launched several new projects in the last 12 months, including the first development for the upcoming Expo 2020 in Dubai.

The developer also recently signed a memorandum of understanding with Saudi-based Abdul Latif Jameel (ALJ) group to develop integrated property projects in Saudi Arabia.

Emaar declared a profit of Dhs756 million ($206 million) in Q4 2013 due to a boost in its malls, hotels and property businesses.