Emaar Launches Serviced Apartments In Downtown Dubai

Dubai-based Emaar Properties has announced the launch of new serviced residences in Downtown Dubai, The Address Residence Fountain Views.

The 55-level development includes 280 residences including one, two, three and four-bedroom apartments, all of which will be serviced by The Address Hotels + Resorts.

Part of the expansion of Dubai Mall, the serviced residences will be directly linked to the mall, with all apartments boasting views of the world’s tallest building Burj Khalifa and the Dubai Fountain, said Emaar.

Ahmad Al Matrooshi, managing director, Emaar Properties, said: “In addition to the significant location advantage of being in the heart of the city, residents will have the advantage of enjoying the world-class service offered by The Address Hotels + Resorts, Emaar’s own hotel brand, and the convenience of directly accessing The Dubai Mall.

“The lifestyle buzz of Downtown Dubai, highlighted by the year-round calendar of cultural and entertainment events, will further add to their quality of life. The opening of the metro link connecting the Downtown Dubai to the Dubai Metro station, further enhances connectivity.”

The 500-acre Downtown Dubai area welcomed more than 1.7 million visitors for the 2012 New Year’s Eve Gala.

Emaar has said that potential customers can register for The Address Residence Fountain Views from January 22, 2013 at its website. The sale will be on a first come first serve basis on January 26, at 9am.

The Address Residence Fountain Views is Emaar’s first residential property launch in 2013. The developer launched serviced residences in The Address The BLVD, Downtown Dubai, and premium villas in Arabian Ranches last year.

The company reported net operating profit of Dhs1.607 billion during the first nine months of 2012, up 29 per cent year-on-year.