Emirates Extends AC Milan Sponsorship Deal For Five Years

Dubai airline Emirates announced that it has signed a new five-year sponsorship deal with football club AC Milan, extending the airline’s presence on the club’s shirts until the 2019/2020 season.

Along with the Emirates brand appearing on the front of AC Milan’s playing and training kits, the new agreement also includes branding within San Siro Stadium, The Emirates Lounge – a dedicated in-stadia hospitality suite, sponsorship of the youth team and other marketing rights, a statement said.

Announcing the deal, Emirates President Tim Clark said: “It is only fitting that we are re-signing with Italy’s most well-known football club, on the same day we land the world’s largest aircraft – our flagship A380 – in Milan.

“As the most awarded football clubs in the world AC Milan’s strong global appeal and ambitious approach to the game closely mirrors our own, making them an incredibly valuable partner for our brand.

“A global fan base, a commitment to quality and the ability to connect people are just a few shared values that have helped to make this partnership so successful over the last seven years.”

Barbara Berlusconi, president, AC Milan, added: “We share many common values: quality, style, innovation, professionalism, and a winning spirit. Emirates, with its aircraft and infrastructure, connects the whole world. Also AC Milan, through the red-and-black passion, connects more than 370 million fans in all continents.

Emirates first signed a sponsorship agreement with AC Milan in September 2007 and the shirt sponsor deal, spread over five years, first became visible in the 2010/2011 season.

AC Milan will visit Dubai later this month to compete in a friendly match against Emirates sponsored Spanish club Real Madrid.

The Dubai Football Challenge will take place at The Sevens on December 30, 2014.