Emirates Signs 5-Year Sponsorship Deal With Barcelona Open

Dubai-based Emirates announced that signed a five-year sponsorship deal with the Barcelona Open tennis tournament, in a bid to strengthen ties with Spain.

The financial details of the sponsorship were not disclosed.

As part of the partnership, the Dubai-based carrier will have exclusive airline status and promotional rights to integrated branding and digital elements both on and off the court.

The airline will also receive interactive hospitality rights, which include a double marquee in the VIP Village and an exhibition booth in the Fan Boulevard.

Staged at the Real Club de Tenis Barcelona, the Barcelona Open is Spain’s oldest tennis tournament. This year’s event takes place from April 20th – 28th in Barcelona.

“Our sponsorship with the prestigious Barcelona Open represents a further strengthening of Emirates’ commitment to Spain,” said Fernando Suarez de Gongora, Emirates’ manager for Spain and Portugal.

“This event will provide a high-profile and dynamic platform for Emirates that we hope will create a deeper connection with our customers.”

Emirates currently operates 21 weekly flights to Spain, including a daily flight to Barcelona that was introduced less than nine months ago.

This is Emirates’ second tennis sponsorship in Europe. Last year, Emirates became the official airline and premium partner of the Internazionali BNL d’Italia (Italian Open).

Emirates also recently announced a five-year global partnership with the ATP, as part of which the carrier became the official airline of the ATP World Tour and the new title sponsor of both the ATP Rankings and the season-ending Barclays ATP World Tour Finals.

The carrier also sponsors the US Open, the Dubai Duty Free Tennis Championships, the Rogers Cup in Canada and the BNP Paribas Open at Indian Wells.