Emirates signs MoUs to boost tourism with Bahrain and Zambia

Emirates has signed two Memorandums of Understanding (MoUs) on the final day of the Arabian Travel Market (ATM) with the aim of boosting tourism in Bahrain and Zambia.

The airline will support Bahrain’s new four-year strategy for tourism, which aims to attract 14.1 million tourists by 2026.

It currently operates 21 weekly flights to Bahrain on its Boeing 777, offering travellers convenient schedules via Dubai.

Emirates and the Bahrain Tourism and Exhibition Authority will explore opportunities to expand the kingdom’s appeal in key markets such as Japan, Korea, Spain, Hungary and Poland, as well as increase awareness of it as a short weekend getaway for tourists from Israel and the UAE.

The MoU was signed by Adnan Kazim, Emirates’ chief commercial officer, and Fatima Bint Jaffer Al Sairafi, Minister of Tourism and chairman of the Bahrain Tourism and Exhibitions Authority.

Meanwhile, Emirates and Zambia Tourism will jointly explore opportunities to boost visitor arrivals to Zambia by leveraging the airline’s global network of 140 destinations.

Through the partnership, both parties will collaborate on key initiatives to promote experiences in Zambia and increase the destination’s visibility within the airlines network.

Advertising and marketing campaigns will also be considered to drive inbound visitors to Zambia.

We’ve ended @ATMDubai 2023 with the signing of two Memorandums of Understanding with the tourism boards of Bahrain and Zambia. https://t.co/g19WBDfRAq pic.twitter.com/jEUEVDfm5Z

— Emirates (@emirates) May 4, 2023

The MoU was signed by Badr Abbas, Emirates’ senior vice president – Commercial Operations for Africa, and Matongo Matamwandi, chief executive officer of Zambia Tourism Authority (ZTA).

The airline launched operations to Zambia in 2012 and now operates a daily service with seven flights a week.

In other news, Emirates Airline and Etihad Airways have agreed to expand their interline cooperation in a bid to boost tourism to the UAE from key source markets by allowing customers to experience more than one destination in a single itinerary.

The new agreement provides travellers planning to explore the UAE with the flexibility of one-stop ticketing for their full journey and convenient baggage check-in.

Read: Travel to UAE on a single booking: Emirates, Etihad Airways strengthen cooperation

“This summer, customers of each airline will be able to purchase a single ticket to fly into either Dubai or Abu Dhabi, with a seamless return via the other airport,” Emirates said in a statement.

This first-of-its-kind agreement allows visitors to cover as much ground as possible when exploring Abu Dhabi, Dubai or any other emirate, saving time by removing the need to fly home via their airport of arrival.