Emirates Skywards marks two decades; hosts over 27 million members

Emirates Skywards, the loyalty programme of Emirates and flydubai, has marked two decades of completion.

From a million members in 2005, the programme has scaled to 27 million members in 2020, of which 32,000 are founding members, having joined in 2000, and who continue to remain active.

In celebration of its 20th anniversary, Emirates Skywards is offering members double Tier Miles on any flight booked by December 10, for travel until March 31, 2021, while founding members can earn double Tier Miles and double Skywards Miles on any flight booked by December 10, for travel until August 31, 2021. These are subject to terms and conditions.

Emirates Skywards members come from more than 180 countries, including: 3.5 million members in the United Kingdom, 2.7 million in the United States, 2 million in Australia, 1.9 million in India, and 1.9 million in the UAE.

Emirates Skywards has expanded its range of partners to create new value offerings for its membership base. The loyalty programme currently has nearly 200 partners, including: 16 airline partners; more than 100 hotel, 33 financial, 22 retail and lifestyle partners, and seven car rental partners.

Earlier this year, the loyalty programme launched skywardsmilesmall.com – introducing new ways to earn Miles while shopping online with popular UK and US brands.

Read: Emirates Skywards introduces over 1,500 additional ways to earn Miles

The loyalty programme has launched the Emirates Skywards Mastercard in partnership with Barclays – its first Emirates branded credit card in the US  allowing customers to accumulate Miles on their everyday spend and travel purchases.

‘My Family’ programme, which launched in 2018, now accepts family members pooling up to 100 per cent of all Skywards Miles earned, not just on Emirates flights – allowing customers to redeem rewards faster.

Members can also earn Miles with Emirates Skywards Hotels at over 400,000 hotels, in over 900 destinations worldwide – and up to 2,500 bonus Miles per night, when using a co-branded Emirates Skywards credit card for payment.

Members can enjoy more personalised offerings through four Skywards apps – Emirates app, Emirates Skywards Go (offering dining and leisure offers in 160 destinations), Emirates Skywards Cabforce (booking taxis in over 100 cities in more than 25 countries), and Skywards Everyday (allowing members to earn Miles instantly when shopping at several outlets, as well as other services across the UAE).

Emirates Skywards also has a partnership with The Dubai Mall, rewarding members when shopping at over 1,300 brands, dining at over 200 outlets and visiting attractions there.

The loyalty programme has extended the validity of any Skywards Miles due to expire from April 2020 until March 31, 2021. Members can also redeem Miles up to 11 months in advance for an extensive range of rewards, subject to terms and conditions.

With recent resumption to several global destinations to fulfill growing travel demand, the carrier’s passenger network will grow to 99 destinations.

Read: Dubai’s Emirates to resume flights to 5 more cities