Eyewear retailer Lenskart announces e-commerce partnership with Noon

Lenskart, Asia’s largest eyewear retailer announced a partnership with the region’s leading e-commerce platform Noon.com as part of the brand’s expansion across the Middle East.

Lenskart only entered the region last year with the opening of its first store at Dubai Festival City Mall. Since then, it has expanded its retail stores in BurJuman Mall and Ibn Battuta Mall in Dubai; Dalma Mall in Abu Dhabi and Bawadi Mall in Al Ain. The brand also intends to have a total of 20 stores open in the UAE by March 2023.

Noon, which launched in December 2017 across Saudi Arabia and the UAE  becomes the first Middle Eastern e-commerce retailer with which Lenskart has partnered. “We are very excited to be partnering with one of the biggest e-commerce platforms in the Middle East. Noon has established itself as a major player in the market and for Lenskart this is a step towards establishing us as a true omnichannel brand accessible to consumers across multiple touchpoints,” said Sudhir Syal, chief business officer of Lenskart.

“Having a presence on a platform as strong as Noon will allow us to forge into the regional eyewear business and will be a great way to showcase our technology-backed products. Noon will become the first regional e-commerce platform that Lenskart will be available on emphasising the brand’s confidence and our commitment to the Middle East market,” said Madhur Acharya, vice president of ecommerce, Lenskart.

The UAE’s e-commerce market is forecast to increase 60 per cent to more than $8bn by 2025 from 2021, according to a survey by EZDubai and Euromonitor International, which also found that roughly three out of every four Emirates-based respondents shopped online last year.

“Lenskart will bring a selection of its trendy, premium eyewear from its in-house fashion brands, including John Jacobs and Vincent Chase and it’s innovative BLU Computer Lenses. The eyewear category both online and on Noon is expanding rapidly. We aim to be an important part of that growth,” stated Sudhir Syal.

Read: Noon opens new customer fulfilment facility in EZDubai freezone