Fitbit Premium reaches more than 500,000 paid subscribers one year after launch

Fitbit Premium, a paid upgrade of the health and fitness app from smartwatch maker Fitbit, has reached more than 500,000 paid subscribers less than one year after launch.

Premium aims to connect the dots between how key health metrics like sleep, activity, and nutrition are related and how they can impact your overall well-being. The company says Premium users took an average of 700 more steps per day in the first two weeks after joining.

The service now includes a growing roster of health, fitness and wellness programs.

Within the Premium service are hundreds of audio and video workouts including dance cardio, HIIT, yoga and more from popular brands like Aaptiv, barre3, Daily Burn, Down Dog, obé, Physique 57, POPSUGAR and Yoga Studio by Gaiam, as well as celebrities, trainers and influencers like Ayesha Curry, Charlee Atkins and Harley Pasternak.

There are also over 100 mindfulness practice sessions to help users manage stress, improve focus, relax, improve body positivity or unwind before bed, including sessions from Aura, Breethe and Ten Percent Happier.

It also includes a deeper analysis of the free daily Sleep Score, with a breakdown of your score and graphs to show how it’s calculated based on time asleep, deep and REM sleep stages and restoration, plus audio relaxation tools in English in the Middle East.

Premium also offers an overview of your health data, including stats and charts about heart health, weight, sleep and activity that can be used to facilitate conversations with your healthcare providers.

Following the emergence of Covid-19 and subsequent shelter-in-place mandates, the smartwatch maker announced a 90-day free trial of Premium for new users and saw increased interest in the service, as users throughout the world sought more insight on how to better manage their health and wellness from home.

“The launch of Fitbit Premium is part of our broader strategy to diversify our business beyond hardware, while also delivering on our promise to provide more personalised experiences, data and insights to our users to help them move more, manage stress, sleep better and eat well,” said James Park, co-founder and CEO of Fitbit.

“Covid-19 has made it incredibly difficult for people to stay active and healthy, and underscores the importance of prioritising both our physical and mental health” he added.

The free 90-day trial for new Premium users is available to anyone with or without a Fitbit device. The paid service is available for Dhs40 per month or Dhs330 per year in the UAE.

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