Fitbit users in UAE exceeded Dubai Fitness Challenge goals by 23%

Fitbit users in UAE exceeded the 2020 Dubai Fitness Challenge goal by 23 per cent, with users averaging 37 active minutes per day for the duration of the challenge, data from the fitness technology company showed.

The data further revealed that UAE Fitbit users (aged 18+) increased their minutes in the ‘fat burn zone’ while most users increased their cardio zone minutes, which Fitbit research shows can have positive health impacts such as lowering resting heart rate and BMI. Throughout the Challenge, Fitbit users in UAE also increased their daily average step count by nearly 8 per cent covering a distance of nearly 10 kms a day.

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Fitbit Sense adds new health tools to the smartwatch brandAs the Official Health and Wellness Partner of the Dubai Fitness Challenge, Fitbit hosted socially distanced fitness events and activities with DFC throughout November for all residents to help drive participation. Fitbit also encouraged its users who preferred to get their 30 minutes of activity at home, to participate in the challenge by accessing guided programmes and video workouts with Fitbit Premium – its paid membership service that offers guidance on training, stress management, better sleep and nutrition.

“In a year that has been different than any other, initiatives like the Dubai Fitness Challenge are hugely important to help bring communities together for a common purpose,” said Prateek Kewalramani, senior manager for Middle East & Africa at Fitbit. “Each year, DFC aims to motivate residents of all ages and abilities to focus on their overall health and wellbeing, and this goal is aligned with Fitbit’s aim to make everyone in the world healthier.

“Fitbit empowers people to make small, consistent changes that can help people take control of their health and wellness. We can see from the results of DFC that setting daily goals to move more and being more cognizant of our overall wellbeing, can yield results. We hope that residents of UAE are motivated by the impact of increasing their activity throughout the Challenge,” Kewalramani added.