Fitness First Middle East to launch new clubs in the GCC

Fitness First Middle East has announced plans to open ten clubs across the GCC in 2020.

The first of the new clubs is expected to open in April at Marina Gate, Dubai, and will be the brand’s 33rd destination in the UAE, its 23rd in Dubai, a statement said.

Other new locations include Silicone Oasis and The Meadows in Dubai, Khalifa City in Abu Dhabi, Al Zahia in Sharjah, Ajman city centre in Ajman, and Oasis mall and Bahrain city centre in Bahrain.

Existing clubs in Dubai Festival City in Dubai and Sahara Centre in Sharjah will also be replaced by improved concept clubs.

The brand intends to leverage a string of new exercise and club concepts such as dynamic boxing classes offering sensory knockout; cubed and wall-less workout studios; indoor cycling experiences that engage data visualisation technology and online gaming and hot studios fuelled by infrared heating system, the statement said.

The exercise outlets at Silicone Oasis, Dubai Festival City, Sahara Centre Sharjah and Bahrain City Centre clubs will host ladies-only sections and facilities. Fitness First currently operates 22 ladies only gyms across the region.

In addition to the new outlets, Fitness First will continue to offer existing facilities such as equipped gym floors with specialist zones –  cardio, freestyle, free weights and strength – steam rooms and lounge areas.

Fitness First’s will also introduce its Good Vibes app, a member-only lifestyle rewards program, that will give users access to discounts and offers from 500 brands across the GCC.

“With the opening of our ten unique clubs, we are elated that our continued regional growth is being embraced by people across the region with one objective in mind – to provide the best fitness and lifestyle experiences possible to each and every member, helping them to Go Further in fitness and in life,” said George Flooks, chief executive officer, Fitness First Middle East.

Fitness First Middle East currently has over 57 clubs in 49 locations across six countries including the UAE, Bahrain, Jordan, KSA and Kuwait, and is exploring franchise options in other territories.