Food data intelligence platform, NutriCal, launches in the UAE

NutriCal, a food data intelligence software, has been launched in the UAE with a vision to help customers make more well-informed choices about the food they consume.

The platform caters to the growing demand for healthy eating thanks to the calorie count meter that helps diners to make calculated decisions.

The platform contains over 25,000 ingredients from the United States Department of Agriculture (USDA) and other international databases with the capability of being integrated into the business’s existing tech platforms such as websites and POS systems.

NutriCal can be adopted by restaurants, cloud kitchens, food delivery companies, aggregators, food manufacturers and brands. The web portal provides automatically generated nutritional fact labels as per FDA guidelines in English and Arabic, macros in the menu and break-up of each of the recipes on the menu.

Besides, F&B companies can also use NutriCal to create new products, conduct recipe costing and design relevant social media.

Read: Dubai cloud kitchen platform iKcon secures $10m funding

“Our long-term vision at NutriCal is to be able to match the consumer’s preferences to a business’s food products and recipes. NutriCal resonates with the dynamic food and beverage market of the UAE and we are hopeful to contribute to the nation’s vision of being happy, healthy and sustainable,” said Soniya Ashar, founder, NutriCal.

“Having received a positive response from the UAE market, we have plans to expand our business line in the Kingdom of Saudi Arabia. We see immense opportunity and potential in the GCC region and would want to be instrumental in bringing about a positive change in the offerings the food industry has to offer,” she added.