Gitex 2020: Avaya partners with DWTC to create enable virtual participation

International speakers unable to travel to Dubai for Gitex Technology Week 2020 will be able to dial into conference sessions virtually via Avaya Spaces.

Organisers, the Dubai World Trade Centre (DWTC), announced a video collaboration partnership with Avaya to leverage the collaboration platform so that those locked out due to Covid-19 can take part in various sessions.

Avaya Spaces enables businesses, schools, governments and other organisations to bring together distributed groups of people where they can message, share content, manage tasks and collaborate in the cloud.

Despite Avaya Spaces having only launched earlier this year, Avaya is already a “Niche Player” in the 2020 Gartner Magic Quadrant for Meeting Solutions. Gartner defines ‘Meeting Solutions’ as offerings that “blend communications, collaboration and content sharing to enable virtual meeting scenarios to satisfy a variety of use cases.

Read: Avaya Spaces introduces 61-participant “concert view” video call layout

Avaya’s presence at Gitex Technology Week will be supplemented with a large footprint on Gitex Plus, a digital platform that enables remote visitors to experience the event remotely.

“Dubai World Trade Centre is one of the region’s technology pioneers and is blazing new trails with its blended approach to conferences and exhibitions,” said Fadi Hani, vice president for Middle East, Africa & Turkey at Avaya.

“Being at the forefront of the industry requires game-changing solutions that are changing the way work gets done. Avaya Spaces meets that requirement, delivering innovation for workstream collaboration that not only remote-enables teams and workers, but helps them collaborate in previously unimaginable ways. With this partnership, we will deliver a conference experience like no other.”

Gitex Technology Week will serve as an umbrella event for the region’s leading technology shows, including Gitex Future Stars, the region’s largest tech startup event; Gisec cybersecurity conference and exhibition; Future Blockchain Summit; as well as the inaugural edition of Marketing Mania, a new tech platform dedicated to brand marketers. Over 1,200 participating companies are expected to fly into Dubai from over 60 countries.

“After a year of missed opportunities, Gitex, in its 40th edition, is finally giving the technology industry a platform to reconnect and do business again through in-person networking and conferences. We are pleased to welcome Avaya to this landmark edition of Gitex and are thankful for their strategic support and commitment to digital transformation in the region,” said Trixie LohMirmand, executive vice president, Events Management, Dubai World Trade Centre.