Gitex 2020: Data takes centre stage at Veeam’s Gitex showcase

What is the highlight of your participation at Gitex Technology Week?
Veeam is the leader in Backup solutions that deliver Cloud Data Management. At Gitex 2020, we will be showcasing our flagship solution – Veeam Availability Suite, a single platform for modernising backup, accelerating hybrid cloud and securing enterprise data. Regardless of where data resides – physical systems, SaaS services, public cloud, private cloud, hybrid cloud, or multi-cloud – our platform helps companies keep their businesses running.

We are keen to demonstrate Veeam Backup & Replication, as well – a single platform for all enterprise cloud, virtual and physical workloads. Veeam Availability (VAS) v10 which saw general release back in February has more than 150 new features and enhancements, including modern NAS support, Multi-VM Instant Recovery and heightened ransomware protection. VAS v10 includes data protection capabilities that increase availability, portability, and extensibility for Cloud Data Management.

We will also be demonstrating our fastest-growing product – Veeam Backup for Microsoft Office 365. Veeam’s solution eliminates the risk of losing access and control over your Office 365 data including Exchange Online, SharePoint Online, OneDrive for Business and Microsoft Teams – so that data is always protected and accessible.

During the event, we are eager to start discussions with service providers about Veeam Cloud Connect, a technology that enables them to offer cloud backup or Disaster-Recovery-as-a-Service (DRaaS) to their customers.

What is your objective behind participating?
As the leading technology event of the year in the region, we see Gitex as a great platform for vendors, partners and customers to get together and share ideas. This year, as in the past years, we will leverage Gitex to expose our brand, reinforce our commitment to the local market, showcase our product capabilities and innovations and meet with both, existing and prospective customers and partners. I can attribute much of our success to the relationships we have initiated and fostered at the event and I expect this year to be no different. Every year we have meaningful and memorable interactions based on which we build relationships as well as a pipeline of business for the forthcoming year.

Do you have a theme for your participation?
Veeam’s participation at Gitex will be centered around the theme ‘Protect, Manage and Unleash Data’. This flows from the fact that besides people, data is the most important asset for any business. Veeam’s solutions enable organisations to fully exploit their data and drive their business objectives forward. As part of the annual Gitex Conference, there are panel discussions taking place and I will be participating in the ‘Boosting Efficiency in Business and Industry with 5G’ session where I will elaborate on how we support our customers in their business endeavours.

Has your business been affected by Covid-19?
Referring to our Q3 results, Veeam’s business has been developing stably during these past months and we have reported strong results and now have 400,000 customers worldwide. As we continue to implement our business continuity processes, Veeam is operating as normal. Partners and customers are continuing to receive the exemplary levels of service that they are used to, and we are leveraging all the technologies at our disposal to engage and support our community.

Looking at how we are helping our customer operate, as organisations adapt to rapidly evolving working conditions, Veeam helps them ensure that they can maintain business continuity by seamlessly protecting their remote workers’ workstations and productivity tools like Microsoft Office 365 and Microsoft Teams along with the rest of their cloud, virtual and physical workloads. Veeam offers many of this software and services free of charge that can be of value to businesses; this freemium model is part of our DNA, and we want to ensure that we help our community protect their data no matter their size or location.

Veeam has also adapted its business practices to ensure that the company’s support teams are available and able to help customers with any issues. Veeam’s R&D teams are continuing their pace of building innovative products that make managing data as simple, flexible and reliable as possible.