Gitex Global: Interview with Nirmal Kumar Manoharan, regional sales director, ManageEngine

What is driving the growth of your company in the Middle East region?

The Middle East has taken continuous efforts towards enhancing the digital transformation ecosystem. In my opinion, this has always been our leading driver for growth in the region. Another factor would be the ever-increasing value proposition through our strengthened product offerings that can take care of all IT requirements for organisations of all sizes and across all sectors.

Which are your key markets in the region and how do you plan to expand your footprint?

Saudi Arabia and the UAE are the leading markets for our products; however, we consider all markets in the region equally important. At ManageEngine, we work extensively through our committed set of partners and we compliment their efforts by upgrading their skills through constant training and engagement. Over the years we have seen our partners grow steadily both in their business and hiring activities. This has always been our expansion strategy and will continue to be so.

What are you showcasing at GITEX Global this year? What demand do you see for your solutions in the region?

We take this opportunity to showcase our entire suite of IT management solutions for the GCC market, a portfolio of over 40 products, ranging from IT service management, operations management, active directory management, IT security, analytics, endpoint management and more. With the region witnessing a significant increase in demand for cloud computing, we are here to help businesses and government agencies manage their IT from the cloud with our IT management and security solutions hosted on Zoho platform.

We always look forward to announcing important company and product developments at GITEX Global for maximum reach in the region. This year we intend to announce some key feature and compliance updates within our IT security portfolio. Further, we will also be launching an endpoint data loss prevention solution and an add-on product for ransomware detection within our unified endpoint management solution – desktop central.

What sets ManageEngine apart from the rest?

Our comprehensive suite of 90+ products and free tools provide reliable solutions to help organisations secure, control and manage their IT ecosystem. Enterprises, banks, financial institutions and educational institutions in the Middle East are always looking for software solutions that could improve productivity, reduce costs, bolster security, ensure reliability and offer better service to their customer base. ManageEngine brings in these benefits with a wide range of affordable solutions that offer a seamless user experience with contextual integration that will remove a lot of barriers for technology transformation within businesses.