Home Lifestyle UAE’s GMG opens first Monoprix Maison outlet outside France The new outlet is located at Springs Souk Mall by EMAAR in Barsha Heights, Dubai by Gulf Business July 24, 2023 Image: GMG UAE’s GMG has launched the exclusive Monoprix Maison houseware brand in the UAE. The first Monoprix Maison store outside France is now open for consumers at the Springs Souk Mall by EMAAR in Barsha Heights, Dubai. Part of Groupe Casino’s Monoprix brand, the store will retail kitchenware, cutlery, glassware, kitchen storage and linen, bedding, bathroom linen, and candles, among other houseware items. GMG acquired the Middle East operations of the French retailing giant Groupe Casino’s brands – Géant, Franprix, and Monoprix – in April last year from Dubai Holding. With a store in Dubai and another store slated for opening in Abu Dhabi in November later this year, GMG plans to capitalise on evolving customers’ preferences, a growing population, as well as expanded home ownership to grow the brand across the UAE. Mohammad A Baker, deputy chairman and CEO, said, “Our mission is to lead the evolution of the retail industry in the UAE and beyond. We have done it again with Monoprix Maison, bringing our customers a wide range of stylish yet affordable houseware products. “Adding to our rapidly expanding retail network, Monoprix Maison positions us as an end-to-end retailer with a diverse selection of products that add real value to millions of customers’ lives.” Monoprix Maison: committed to sustainability Monoprix Maison promotes the ‘Art De Vivre’ or the ‘Art of Living’ lifestyle, adopting a natural style symbolised by simple lines and earthy colours that inspire tranquility. The brand caters to current consumer trends among UAE families, with an emphasis on chic yet natural lifestyles. Aligned with GMG’s sustainability strategy, Monoprix Maison bed linen and towels are made from organic fabrics, certified as Oeko-text Standard 100 and accredited by European Flax. In-store items are packed only with paper bags at checkout, eliminating the use of single-plastic bags. Tags fstore GMG homeware Lifestyle Monoprix Maison Retail shopping 0 Comments You might also like How AI is transforming the retail experience: From fashion to ecommerce Insights: Why retailers are focusing on personalisation to please customers Dubai Shopping Festival begins: Deals, discounts, fireworks, prizes on offer Cover story: GMG’s Mohammed A Baker has a bold vision for his company