Harley Davidson opens fourth UAE store in Dubai Investment Park

Motorbike manufacturer Harley Davidson has opened its fourth showroom in the United Arab Emirates in Dubai Investment Park, the brand’s local dealer announced.

The new 1,481 square metres facility is the second Harley Davidson outlet in Dubai and is part of the brand’s expansion in the Emirates, a statement said.

Harley Davidson’s new store will showcase all 2015 motor bike models including the CVO Softail Delux, factory customised limited edition bikes, the Road Glide Special and the Ultra Limited Low.

The new 2016 fleet, which will be available from October, will include the updated Iron 883 & Forty-Eight Dark Custom Sportsters, new S Series Cruisers with Twin Cam 110B engine and Road Glide Ultra.

Harley Davidson UAE’s general manager Steve Davis said that the new store was launched after the brand noted a great demand for its motorbikes in the UAE.

Apart from its Dubai stores, the motorbike brand opened a facility in Musaffah in 2012 and an outlet in Fujairah in 2014.

Harley Davidson’s expansion comes as the motorbike market in the UAE gains traction.

Earlier this year India-based Royal Enfield announced the opening of its first exclusive store in Dubai. The company, which produces the popular Bullet bikes, opened a 1,924 square feet service store in Al Quoz Industrial Area 4 in June this year.