Home Brand View HP EliteBook Series: Empowering the Future of Work HP business laptops ease the transition to the hybrid workplace by Gulf Business January 27, 2021 Empowering your employees in the new way of working is a business imperative in the emergent flexible workplace. According to HP Proprietary research carried out in the US, UK, and Australia in 2020, ITDMs said 49 per cent of workers will be WFH at least part of the time after 2020. This hybrid model is an opportunity to increase the productivity and satisfaction of your workers by offering the ability to be on-site or remote. However, finding the right device that combines security, productivity and portability is easier said than done. We are here to help. Security Cyber attacks are the biggest threats businesses face today. According to cybersecurity firm Radware, the average cost of a cyber-attack is $1.1m. And this is just based on reported cases-the cost is far much higher when you add all the unpublicized attacks. And do not think for one moment your business is immune because it is small or not “strategic” enough. Cybercriminals do not discriminate – all companies, everywhere, across all sectors, are a target for cybercrime. Cisco’s 2018 SMBs Cybersecurity Report found that 53 per cent of SMBs had experienced a cyber-attack. HP Elite Notebooks come with hardware-enforced security features and layers of protection below, inside, and above the OS. Thus, constant vigilance is essential to combat the staggering increase in security threats, including a rise in sophisticated malware that uses advanced technologies like machine learning, and the possibility of dangerous firmware attacks. You need foundational protection in, on, and above the OS to help in that battle, instead of relying solely on third-party software. It is also true that older hardware and OSs are more vulnerable to attacks, because the longer a technology has been out in the market, the more time hackers have had to find ways to breach it. Plus, older security measures were engineered more from a software perspective, and old equipment may not support updates that protect against the latest threats. This vulnerability doesn’t put just a single PC at risk; it could compromise your entire network. That’s why it’s so important to make sure your devices can detect and prevent threats and recover quickly if there is a breach. For your next work PCs, look for devices that provide resilience against newly emerging and as-yet-unknown threats; security that starts deep inside at the firmware layer (BIOS) and works below, in, and above the OS, and; hardware-enforced security features that don’t rely on the diligence of your workers to be effective. HP Elite Notebooks come with hardware-enforced security features and layers of protection below, inside, and above the OS to prevent threats proactively and recover quickly in the event of a breach. They also feature secure webcams with physical shutters that block the lens of the camera to protect from malicious surveillance as well as hardened security features such as self-healing BIOS. The HP EliteBook 840 G7 Notebook, powered by Intel® Core™ i7 processors, is an ultra-slim and lightweight business laptop Collaboration Virtual collaboration was already growing more popular before this year, and now it’s proven to be a crucial business tool that keeps people connected when they can’t meet face-to-face. According to the Global Work-from-Home Experience Survey 2020, after self-discipline, the second-most – significant driver of work-from-home success is high-quality remote collaboration. That is why you need a business laptop that packs performance, speed, and power to share large files and complex ideas remotely and without interruption. Such devices should also support easy-to-use remote meeting and collaboration tools across data-flow management systems and apps. High-res displays and crisp, clear sound are a must while mobile-friendly features like long-lasting battery life and fast battery charging add flexibility to your workforce. The HP Elite Notebooks series is WFH ready. These powerful devices, powered by Intel® Core™ i7 processors, ensure calls sound crisp thanks to high-end audio by Bang & Olufsen and clear with advanced features like HP Noise Reduction Cancellation, loud top-firing speakers and world-facing microphone. The noise reduction capability suppresses background noise including keyboard clicks. With up to gigabit-class 5G LTE powered through 4×4 antennas, your office can be where you need it, letting you stay connected with your team members almost anywhere, sans the risk posed by Wi-Fi. The HP EliteBook 840 G7 laptop allows you to connect from almost anywhere and take your “office” where you need it. Mobility Your old work computer was a cumbersome, ungainly relic that nonetheless produced little. That was then. HP EliteBook is now. The HP EliteBook 840 G7 Notebook, powered by Intel® Core™ i7 processors, is an ultra-slim and lightweight business laptop designed to get things done wherever you are. With all-new AI-based audio and optional 5G connectivity, HP EliteBook 840 G7 laptop allows you to connect from almost anywhere and take your “office” where you need it. The 14” laptop is available in a distinctive design with the redesigned HP logo adding a classy emblem to the aluminium facade. The days of hiding your laptop from public view are behind you. 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