Justclean secures $6m funding led by Gulf Investment Corporation

Justclean, a cleaning marketplace platform, has secured $6m in a funding headed by Gulf Investment Corporation (GIC) and regional investors. The capital boost will enable the company to accelerate its expansion goals to spread its cleaning services throughout the Gulf Cooperation Council (GCC).

Athbi Al Enezi, CEO of justclean who co-founded the company with his brother, Nouri Al Enezi, commented: “With the close of this latest funding round, we will further enhance the platform and diversify our service offerings, turning justclean into a super app for the cleaning industry. We are massively excited about this considerable financial injection which will enable us to realise our ambitions and take the company into a dynamic new era of achievement and growth.”

“This second tranche of funding follows an initial injection from Faith Capital, whose support was critical in enabling the platform to prosper during the early stages of its operations. For this second round, we have been very encouraged by the interest received from reputable investors and financial institutions from across the region. GIC’s offering was in complete alignment with our vision, the intention to become the top marketplace platform for the cleaning industry. When people think of clean, we want them to think of justclean,” Al Enezi added.

GIC’s investment in justclean is a further testament to its interest in home-grown startups and its growing investment portfolio in the digital economy space, a statement said. Regarding its portfolio of technology startups, GIC looks to identify leaders in the GCC technology space and support them on their journey to becoming regional champions.

The Al Enezi brothers, who developed the justclean concept in 2016, believe there is further scope to develop the technology and an expanded suite of services beyond purely laundry and car wash services, which will ensure that the company becomes the go-to-app for the cleaning industry globally, not just in the GCC.

The Gulf region’s $3bn cleaning industry is driven mostly by independent service providers. justclean was among the first to digitise the service, consolidating offline operators into a simple to use platform that now includes some of the biggest cleaning companies in the region and a massive user base that will grow further as the company introduces enhanced services and enters new markets.

“We are enhancing the technology and rolling out new services that will make us the go-to app for the laundry and cleaning sector, and we are looking forward to fulfilling our global ambition,” said Nouri Al Enezi, deputy CEO.

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