Home lists 100 Most Powerful Arabs 2023 Huda Kattan Founder, Huda Beauty Origin: Iraq/US Residence: UAE Sector: Culture and Society Huda Beauty, one of the world’s biggest beauty brands, celebrates its 10th anniversary this year. Helmed by Kattan, it’s hard to believe that this billion-dollar global success story started as a humble beauty blog. Huda Beauty now boasts a 140-product strong make-up line, a makeup collection called GloWish, the Wishful skincare range, and the Kayali perfume line. Kattan also launched HB Investments to support startups from around the world and has sponsored Nascar’s first female Arab driver. With more than 52 million followers on Instagram, Kattan is recognised as one of the most powerful influencers on the Internet.