Home lists 100 Most Powerful Arabs 2023 Ronaldo Mouchawar Co-founder, Souq.com and VP, Amazon MENA Origin: Syria Residence: UAE Sector: Retail Widely regarded as the MENA region’s “king” of e-commerce, Mouchawar continues to galvanise the region’s digital advancement. As Amazon MENA’s vice president, Mouchawar is committed to bringing Amazon’s logistics technology and innovation to support the region’s e-commerce ecosystem. In 2023, the company announced that it would host products from 100,000 businesses, including local SMBs, on its UAE website by 2026, supporting UAE’s vision to transform into a global digital economy. This was followed by the opening of a new 350,000 square feet Fulfillment Center in Dubai South. In 2022, Amazon opened its new office in Riyadh, Saudi Arabia and launched its second region in the Middle East, the AWS Middle East (UAE) Region in Abu Dhabi, UAE.