Reel Cinemas partners Motivate Val Morgan for advertising sales

Emaar-owned Reel Cinemas has appointed cinema advertising company Motivate Val Morgan as an exclusive advertising sales partner for all its screens in Dubai.

Reel Cinemas, owned and operated by Emaar Entertainment, currently has 38 screens across the emirate including 22 at its flagship venue at The Dubai Mall, six at Dubai Marina Mall and 10 at its recently opened Reel Cinemas at The Beach.

Emaar Entertainment – part of Dubai’s Emaar Group – has also committed to open an eight-screen Cineplex within the upcoming Town Square development and a 14-screen Cineplex in Al Khail Avenue. Further new projects are also expected to be launched soon, the company said.

Motivate Val Morgan, a joint venture between Motivate Publishing and Val Morgan Cinema Advertising, currently handles cinema advertising for VOX, Prime, CineRoyal and Oscar Cinemas across the United Arab Emirates, Oman and Lebanon.

Motivate Group’s managing partner Ian Fairservice said: “We are delighted to partner with Emaar Entertainment and believe Reel Cinemas provides a premium offering that will be a great vehicle for our discerning advertisers.”