Miral to launch over 80 initiatives within 2 years under new CSR strategy

Image: Miral

Miral Group has launched its corporate social responsibility (CSR) strategy, aimed at creating positive impact across society.

Over the next two years, Miral will aim to become a more socially responsible company by supporting and implementing more than 80 strategic and transformative initiatives for the communities in the areas it operates.

These will be tracked by stringent measurement mechanisms for continuous improvement.

Miral will implement the initiatives and programmes across the business and subsidiaries.

Mohamed Abdalla Al Zaabi, group CEO, Miral, commented: “With the launch of this new group strategy and framework, we are underpinning our commitment, making it integral to how we operate and ensuring that we are taking crucial action across our entire business, to benefit three key groups – people, community, and the environment – helping to achieve our long-term goal of sustainable development. By aligning our focus areas with the United Nations Sustainable Development Goals, we can help establish and promote Abu Dhabi’s leading position as a global destination in eco-tourism and sustainable tourism.”

The CSR strategy will be overseen by a dedicated steering committee.

Miral to focus on eight pillars to cover CSR activities

The group strategy is divided under eight key pillars, which align with the UN Sustainable Development Goals – Skill Development and Livelihood, Education, Social Welfare, Health and Wellness, Promotion of Sports, Arts, Culture and Tourism, Environment and Animal Welfare.

These are also aligned with Miral Group’s brand pillars which it launched along with its new visual identity in October last year.

The group will continue to announce and launch new initiatives under its group CSR strategy over the coming months as well as key progress milestones.

Miral’s strategy for the next five years is to continue expanding and developing Yas Island as a leisure and lifestyle destination as well as delivering new destinations and ventures that generate sustainable value and contribute to the emirate’s strategy to diversify its economy.

Read: How Miral is transforming Abu Dhabi with its grand vision