Home Insights Nescafé, Lexus and Prada among the region’s most loved brands, reveals Brand Love 2022 report Talkwalker and Hootsuite analysed consumer sentiment data for over 1,500 global brands to identify the Middle East’s ten most loved brands for the report by Gulf Business June 20, 2022 Consumer intelligence company, Talkwalker, and social media management giant, Hootsuite have released their Brand Love 2022 report. Each year, Talkwalker uses its consumer intelligence capabilities to analyse over 1,500 brands, to see which ones are the most loved around the world. By partnering with Hootsuite, the report also includes tips on how brands can strengthen their relationship with consumers. According to the report, Middle East consumers’ most loved brands for 2022 include Nescafé, Lexus, Prada, Stradivarius, Converse and more. The ranking reflects consumers’ positive experiences with each brand on social media, review sites and forums. With over 10 years of client research, and in-depth analysis of use cases, the index identified three critical scores for monitoring brand love: passion, trust and customer satisfaction. These scores were calculated by analysing over 2.6 billion conversations from social media, news, blogs, and reviews, to identify the brands consumers really care about. Tags Brand Love 2022 Hootsuite middle east Talkwalker 0 Comments You might also like Global airlines poised for 2.7% jump in profit in 2024, says IATA Exclusive: Jonathan Allen on how AWS is supporting MENA’s cloud journey EV maker Faraday Future forays into Middle East, unveils new model UAE President Sheikh Mohamed receives Bahraini Foreign Minister