Nshama’s Mega Project Signs On Vida Hotel And Serviced Residences

Private developer Nshama, which recently launched the massive Town Square development, has revealed details about one of its hospitality projects.

The developer said that it has inked a deal with Vida Hotels and Resorts, a unit of Emaar Hospitality Group, to operate a lifestyle boutique hotel in the project.

Vida Town Square Dubai will have about 180 rooms and serviced residences and will overlook the central park of the development, which is the size of 16 football fields.

Hotel guests will also have access to a massive 2.5 million square feet retail precinct, featuring 600 brands and a Reel Cinemas complex.

The hotel is expected to offer a wide range of food and beverage outlets along with a swimming pool, a spa and fitness facilities, the statement added. Further details of the project will be revealed soon, officials said.

Spread across 750 acres of land in Al Barsha, Town Square development will feature 3,000 townhouses and 18,000 apartments in addition to retail, hospitality and commercial units.

Residential units in the development will include a mix of three and four bedroom townhouses and mid-rises with one, two and three bedroom apartments, the developer said.

The project will also include natural and paved running tracks along with outdoor gymnasiums, skateboard parks, children’s play area, green spaces, swimming pools and access to cycle tracks that complement the Al Qudra cycle track.

Aside from Town Square, Nshama is developing another lifestyle project in Dubai through a joint venture with Mohammed bin Rashid foundation (MBRF).

As per the deal, MBRF will extend part of its land bank to Nshama to develop an integrated community project at a central location in Dubai, the developer said in an earlier statement. Further details of the project are yet to be disclosed.

Established in 2014, Nshama is one of the newest property developers in Dubai.
Fred Durie, who was previously the CEO of Emaar Properties International, was appointed in November last year to head the company.

Nshama’s recent mega projects stand out in the market, which has recently witnessed a slowdown in new launches.

According to real estate experts, the market is expected to further stabilise this year due to an anticipated rise in supply.