Puma and MCM collaborate on three-drop limited-edition sneaker collection

German fashion luxury house MCM has teamed up with leading sports brand PUMA.

The two style giants have worked together in 2018 to release a special edition of PUMA’s iconic Suede. This time the PUMA x MCM range aims to capture “the charisma and exhilaration of all things basketball”.

Basketball superstar-in-the-making Mikey Williams has also been recruited as a triple-double for the global campaign.

“The love affair between luxury and sport is clear in this second collaboration we’ve created with MCM, the classic details of both German brands are visible in the design and construction,” said Heiko Desens, PUMA’s global creative director. “The first time we worked together was an instant success, I’m certain that it will happen again and that everyone will be excited about what’s to come.”

“The collaboration between MCM and PUMA tells a great story of the heritage of both brands, but also how important culture is for MCM and the connection to all relevant topics for our consumer – from sport, music, to the influence of street-culture for luxury brands,” said Dirk Schönberger, MCM global brand officer.

PUMA and MCM are bringing the ball both on and off the court – with a release in three dramatic drops. The first was on September 8 with Show Love, featuring a one-of-a-kind MCM edition of the PUMA Slipstream Lo, a court classic reinvented which will come adorned with cognac Visetos Monogram highlights – a long-running hallmark of the Haus. October sees the second drop Show Up, the PUMA Slipstream Lo will be emblazoned with black and white details and embellished by MCM’s striking Cubic Monogram for a full visual box out, the footwear is showcased with some Mikey Williams magic.

The third and final drop for the collaboration will be launched in the first half of 2023, with a stylish take on athletic classics, featuring lively ready-to-wear and a uniquely eye-catching edition of PUMA’s TRC Blaze Court Shoe.

The first drop of the PUMA x MCM Slipstream Lo was made available globally from September 8 at MCM Worldwide in-store and online and from September 10 globally in selected PUMA Stores and its luxury distribution partners at a retail price of EUR500.