RÓEN Beauty makes Middle East market debut on Powder.ae

RÓEN Beauty’s line of cruelty-free and vegan, luxury makeup is now available in the Middle East on the online beauty platform Powder. The Los Angeles beauty brand, known for its near-holographic eyeshadow palettes now offers a collection of mascara, eyebrow pencils, and lip glosses.

RÓEN uses cruelty-free, non-toxic and pure ingredients to produce a range of products that meet the highest standards of clean beauty.

“Following strong customer demand, we are extremely pleased to announce a distribution partnership with RÓEN Beauty to launch their massively popular luxurious and clean makeup in the Middle East. Our customers will have access to the brand’s signature range of bold, inspired shades and intuitive textures, in refreshingly chic and sustainable packaging, which will be sold online exclusively at Powder.ae,” said Powder co-founder Ayat Toufeeq.

“We seek to attract global brands that align with our values and vision to curate only the finest clean beauty and skincare to make available to the Middle East market. The addition of ROEN bolsters Powder’s clean makeup offering as the global trend for clean beauty continues to grow,” Toufeeq added.

Read: Dubai-based Powder brings clean beauty brand Purito to the GCC

ROEN’s suppliers adhere to strict ethical guidelines in both sourcing for raw materials and the manufacturing process.

“We continue to see the benefits of strategic retail partnerships and are excited to bring ROEN to consumers in the Middle East on Powder, a platform that shares our mission of providing high-quality and ethical clean beauty alternatives. Roen’s dazzling and unique product line is highly sought after by beauty enthusiasts for its innovative formulas and clean ingredients. We have managed to seamlessly combine clean, glamour, performance and ease,” said Tiffany Thurston Scott, CEO & co-founder of RÓEN.

Powder, the Dubai-based online clean beauty platform, will be retailing ROEN’s eyeshadow palettes, lip balm-lip gloss hybrids and other products immediately. As part of Powder’s exclusive agreement to distribute the brand in the Middle East, the brand will be looking to roll out brick-and-mortar distribution in the coming months.