RTA, Samsung ink agreement to activate Nol cards for Dubai Metro

Image credit: Government of Dubai Media Office

Dubai’s Roads and Transport Authority (RTA) signed an agreement with Samsung Gulf Electronics, aimed at enabling the use of digital Nol cards on Samsung smart devices.

The agreement comes in light of RTA reiterating its commitment to partner with renowned international technology firms to drive digital transformation and sustainability across its services in the emirate.

The agreement was signed during the GITEX Global 2023 event at the Dubai World Trade Centre which took place from October 16-20. The tech event featured extensive participation from leading local, regional, and international technology companies.

RTA’s digitalisation initiatives

Mohammed Al-Mudharreb, CEO of Corporate Technology Support Services Sector signed the agreement for RTA, and Fadi Abu Shamat, head of Mobile Experience Division at Samsung Gulf in the Arabian Gulf Countries signed it for Samsung Gulf Electronics.

“The signing of this agreement contributes to advancing the government’s vision to establish Dubai as the world’s premier smart city, and positioning Dubai as the first city in the region to digitalise public transportation cards on smartphones.

“This milestone is a key lever of delivering quality smart payment services using nol cards. Users will have the convenience of downloading their digital nol cards onto Samsung smart devices through the nol payment app. As such, nol cards can be used in secure digital payments across the public transportation network at various retail outlets. The step resonates with the global and local payment technology trends and elevates customer satisfaction and happiness.

Fadi Abu Shamat said, “Our partnership with the Dubai Roads and Transport Authority to incorporate nol cards into Samsung mobile devices marks a significant step toward the development of a more convenient and efficient transportation system. This innovative partnership not only makes life easier for riders but also underscores our dedication to delivering cutting-edge technologies that enrich the lives of residents and visitors. Hand in hand, we are forging a path toward a smarter future that promises a smooth and seamless experience for public transport users in Dubai.”

“This collaboration enables clients to use nol digital card in a seamless and secure payment process, maintaining the utmost standards of protection, security, and privacy of their data and accounts,” he added.

The payment and activation will occur through nol payment platform (nolPay App).

Also read: GITEX GLOBAL 2023: Core42, AWS collaborate to accelerate digital transformation