Safqat, an online F&B B2B marketplace, to debut soon in the UAE

Safqat, an online B2B marketplace for the food and beverage (F&B) industry will soon debut in the UAE.

Replacing traditional one-on-one interactions, Safqat will provide a streamlined one-to-many model that reinforces the supplier-buyer connection.

The platform aims for suppliers to reach restaurants, caterers, supermarkets and grocery stores with a simple click, making this platform a one-for-all business solution.

With a quick registration process, Safqat will provide market access to over 2,000 active buyers, enabling suppliers to access potential buyers worldwide.

Unlike similar platforms in the region, Safqat will offering commission-free transactions for both buyers and sellers. It will also allow members to try and test the products before their final purchase orders, thereby offering the advantage of a conventional purchase process.

Khaled AlShanqiti, F&B entrepreneur, CEO and co-founder of Safqat, said, “Being in the F&B market for several years, we have observed numerous issues that buyers and suppliers face on a day-to-day basis when it comes to supply-chain management. In addition to competitive prices, buyers struggle with finding reliable and trusted suppliers, alternative options, and sourcing new products in the market. As a result, we realised a genuine need for a platform to connect the F&B businesses, and hence the idea for Safqat was born two years ago.

“Those in the F&B market know its volatility as some product costs become higher or even suddenly available. Therefore, we aim to provide a quick, transparent, fully digitised buying and selling experience to ensure optimal supply-chain management in good and bad times,” he added.

With round-the-clock support, transparent order tracking, and AI-driven logistics to innovate financing, Safqat aims to be a hub of F&B suppliers, open for 365 days, 24/7 for potential buyers.

The registration process is simple and can be done on Safqat’s website.