Samsung Launches Galaxy A5, A3 In UAE, Targets Young Buyers

Korean smartphone manufacturer Samsung announced that it has launched its Galaxy A5 and Galaxy A3 models in the UAE, primarily targeting younger consumers.

Samsung’s slimmest smartphones to date, the A5 and A3 are priced at Dhs1499 and Dhs1099 respectively, a statement said.

Both devices come in four colours, including pearl white, midnight black, platinum silver and champagne gold.

“The Galaxy A5 and A3 offer our young consumers the superior features that users have come to expect from Samsung’s premium Galaxy devices, as well as an advanced way to capture, connect and share their digital lives,” said Mr. Hayssam Yassine, head of Telecommunications Group at Samsung Gulf Electronics.

Measuring 6.7mm and weighing 123g, the A5 features a 5-inch HD Super AMOLED display, a 13MP rear camera and a 5MP front camera. Running on Android 4.4, it comes with 16GB memory and 2GB RAM, and a 2,300mAh battery.

The A3, slightly thicker at 6.9mm, features a 4.5-inch display screen with an 8MP rear camera and a 5MP front camera. Weighing 110.3g, it comes with a 1,900mAh battery, 16GB internal memory and 1GB RAM.

Both the phones run on a Quadcore 1.2 GHz processor and include Galaxy features such as ultra-power saving mode, private mode, multiscreen, and adjustable audio.

They also come with photo features such as Wide Selfie, Palm Selfie, Animated GIF, Beauty Face Features, and Rear-cam Selfie.

Samsung, which has been losing marketshare in the smartphone arena in the past 12 months to cheaper Android vendors such as Xiaomi, is now increasingly focusing on mid-range devices to maintain its top-spot.

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