Elda Choucair, who was serving as the group’s COO, will take on the role of chief executive
There are several factors that need to be kept in mind to ensure a successful influencer marketing campaign
Several brands are deploying influencer marketing to put their products on the map. Is the strategy working?
All applications will be reviewed by a human, and users can re-apply after a 30-day wait if they are denied
Three steps to help you boost your brand discoverability on the social media platform
Marketers plan with painstaking detail, and in these unpredictable times, flexibility and caution must be exercised
The tourism department has launched its Tiktok channel called Visit Abu Dhabi
Kakish will continue to be based in Dubai and report to the executive chairman
The Dubai Creative Economy strategy aims to double the creative industries’ GDP contribution to 5 per cent of Dubai’s economy by 2025
It will include four print editions over the course of the year, with the next edition out in June 2021
The new ‘Clubhouse’ app is a global platform where users can listen and converse in real-time
The site will focus on food, news, travel and local culture in Riyadh and Jeddah – with expansion to more cities towards Q4 2021
Moutran, 77, founded the agency Middle East Marketing and Communications (Memac) in 1984
In Media Plus is producer of the show under license from NBCUniversal
The Dubai-based daily has announced plans to launch a paywall for its online content
The political and social climate in the GCC looks toward ending the Qatar crisis, Anwar Gargash said
Marc Antoine d’Halluin, who spent a year as group CEO at MBC, has now been appointed as a board advisor
Twofour54, named after Abu Dhabi’s geographical coordinates, was set up in 2008
Fadi Khater, founder and managing partner of digital marketing agency Netizency, provides an overview of social media trends in the region
The Sharjah International Literary Agency will promote Arabic literary and cultural content globally
Al Abed, founder of the Emirates News Agency WAM, passed away on October 20
He was a prominent figure within the country’s media industry
Digital marketing has become the best way to reach a wide audience in a cost-effective way
The virtual media and advertising event will be held from October 5-7
Gamers are a demanding lot – but then the OPPO Reno4 Pro 5G is one formidable smartphone
Starting January 2021, the academy will offer a full-time five-week course with a combination of online learning sessions and in-person workshops at CNN
A regional annual film festival will be held in rotation between Abu Dhabi and Tel Aviv
The partnership will involve the production of new and exclusive seasons of the Masameer series
The increase was driven by user growth in Saudi Arabia and the UAE during the Covid-19 period